Digital Sales and Online Car Dealerships
This course provides an in-depth look at critical aspects of automotive sales, including vehicle evaluation, technological tools for appraisals, collaboration ...
Show more
- Description
- Curriculum
- FAQ
- Reviews
The “Digital Sales and Online Car Dealerships” course is designed to provide automotive sales professionals with a comprehensive understanding of the critical aspects of online automotive sales. This course covers vehicle evaluation, the use of technological tools for appraisals, collaboration with management, navigating the F&I process, and the car registration process in South Africa. Participants will refine their skills to deliver a seamless customer experience, from vehicle selection to final delivery in a digital environment.
Target Audience
This course is intended for automotive sales professionals, digital marketing specialists, dealership staff, and anyone interested in enhancing their skills in online car sales.
Course Overview
Module 1: Introduction to Digital Sales in the Automotive Industry
Module 2: Understanding the Sales Process
Module 3: Key Documents Used in Digital Car Sales
-
14
Overview of Key Documents -
15
3.1 Essential Documents for Sales Executives
-
16
3.2 Digital Document Management
-
17
3.3 Common Challenges in Document Management
-
18
3.4 Best Practices for Document Management
-
19
3.5 Customer Education on Documentation
-
20
3.6 The Role of Technology in Document Management
-
21
3.7 Case Studies or Real-World Examples
-
22
3.8 Future Trends in Document Management
-
23
Quiz
Module 4: Sales Techniques for Online Dealerships
-
24
4.1 Effective Online Sales Techniques
-
25
4.2 Marketing Strategies
-
26
4.3 Handling Objections and Closing Deals
-
27
4.4 Understanding the Online Customer Journey
-
28
4.5 Building an Effective Online Presence
-
29
4.6 Leveraging Social Media for Sales
-
30
4.7 Using Data Analytics for Sales Strategy
-
31
4.8 Developing a Follow-Up Strategy
-
32
4.9 Enhancing Customer Experience with Technology
-
33
4.10 Handling Customer Feedback and Reviews
-
34
4.11 Legal and Ethical Considerations in Online Sales
-
35
4.12 Role-Playing Scenarios
-
36
Quiz
Module 5: Performance Metrics and Targets
-
37
5.1 Setting Sales Targets and KPIs
-
38
5.2 Monitoring Sales Performance
-
39
5.3 Digital-Specific Key Performance Indicators (KPIs)
-
40
5.4 Setting SMART Goals for Digital Sales
-
41
5.5 Sales Forecasting in a Digital Environment
-
42
5.6 Performance Review Processes for Digital Sales
-
43
5.7 Incentives and Motivation for Digital Sales Teams
-
44
5.8 Impact of Digital Market Conditions
-
45
5.9 Technology Integration in Digital Sales Tracking
-
46
5.10 Best Practices in Digital Sales
-
47
5.11 Leveraging Social Media Marketing
-
48
Quiz
Module 6: Customer Relationship Management (CRM)
-
49
6.1 Importance of CRM in Digital Sales
-
50
6.2 Building and Maintaining Customer Relationships
-
51
6.3 CRM Implementation Strategies
-
52
6.4 Measuring CRM Success
-
53
6.5 Challenges in CRM Adoption
-
54
6.6 The Role of Technology in CRM
-
55
6.7 Customer Segmentation Strategies
-
56
6.8 Feedback Loop and Continuous Improvement
-
57
6.9 Legal and Ethical Considerations
-
58
6.10 Future Trends in CRM
-
59
Quiz
Module 7: After-Sales Service and Customer Retention
-
60
7.1 The Role of After-Sales Service
-
61
7.2 Retention Strategies for Online Dealerships
-
62
7.3 Personalized Communication
-
63
7.4 Customer Education
-
64
7.5 Post-Purchase Support
-
65
7.6 Building a Community
-
66
7.7 Utilizing Technology
-
67
7.8 Monitoring Customer Satisfaction Metrics
-
68
7.9 Addressing Customer Complaints
-
69
7.10 Case Studies on After-Sales Excellence
-
70
Quiz
Module 8: Case Studies and Best Practices
Conclusion and Certification
1. Who should take this course?
This course is suitable for automotive sales professionals, digital marketers, dealership employees, and anyone looking to enhance their skills in online vehicle sales.
2. What skills will I develop?
Participants will develop skills in vehicle inspection, technology utilization, customer assessment, F&I integration, and compliance with registration processes.
3. How is the course delivered?
The course includes interactive components such as case studies and role-playing exercises, facilitating practical learning and skill development in a digital sales context.
Please, login to leave a review
Category:
Course details
Duration
3 hours
Lectures
66
Video
2 hours
Quizzes
8
Level
Intermediate
Popular courses
